Blog
Practical guides to getting more customers from your website.
What is a dead click, and why it’s the easiest fix on your site
Dead clicks are clicks on things that don’t respond. Here’s how to find them and what to do about each kind.
How to read a heatmap without fooling yourself
Heatmaps are easy to misread. Five rules for getting real answers from where people click and scroll.
How to track phone calls and form fills from your website
For most local businesses, calls and quote forms are the whole point of the website. Here’s how to count them properly.
Is ChatGPT sending you traffic? How to check
AI assistants now send real visitors to websites, and they often convert well. Here’s how to see that traffic.