Plainview vs Microsoft Clarity
Clarity is free and great for recordings and heatmaps. Plainview adds traffic sources, conversion goals and a fix list, with no cookies.
| Plainview | Microsoft Clarity | |
|---|---|---|
| Price | From $29 a month | Free |
| Heatmaps | Yes | Yes |
| Session recordings | No | Yes |
| Traffic sources with conversion rates | Yes | Partly |
| Conversion goals | Yes | Partly |
| Grade and fix list for every page | Yes | No |
| No cookies | Yes | No |
| Client share links | Yes | Partly |
Based on each product’s public website as of October 2026. Check their site for current details.
Pick Plainview if
- You want traffic, conversions and heatmaps in one place.
- You want a ranked list of what to fix.
- You don’t want cookies on your site.
Pick Microsoft Clarity if
- You want session recordings for free.
- You only need heatmaps and already use another analytics tool.
Questions
Can I run Plainview with Clarity?
Yes. They don’t conflict.
Why pay when Clarity is free?
Clarity shows you behavior. Plainview also tells you where your customers come from, which pages convert, and what to fix first.